How Brands Use Technology To Increase Footfall and Brand Awareness at Events

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

With no signs of slowing down anytime soon, technology continues to move at a rapid pace in all industries. In this ideas blog we look at how brands are using technology at corporate events to increase footfall and brand awareness. To do this we look at some of our past events, industry tech trends and hi-tech entertainment options that our roster has to offer. 

The Robots are Coming

At an E World Conference in Germany we provided our Interactive Event Robot for Bloomberg which drove customers to their stand and offered state of the art entertainment that not only increased footfall but raised brand awareness. Offering event attendees brochures and premium items on behalf of Bloomberg the futuristic robot also used its touchscreen display to ask guests questions whilst capturing data. 

 

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

AI - The Future?

With AI trends shooting through the roof our expert Female Digital Illusionist created a futuristic atmosphere that incorporated an artificial intelligence theme into the performance at an award ceremony in Austria. 

 

The event brought global brands together to celebrate the benefits of latest technology in the car buying industry. Our digital illusionist created an artificial intelligence (AI) and sci-fi themed environment that helped separate the event from it’s competitors and left a lasting impression on all guests. A performance that capitalised on the latest industry tech trends whilst being used to increase brand awareness with entertainment.

 

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

How to Use Technology at Events:

With immersive technology, chatbots, artificial intelligence and instant social media sharing making an entrance onto the event and entertainment industry scene, here are some of the latest tech options that will make a big impact at your event and help increase footfall and brand awareness. 

Bullet Time Photo Booth

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

A picture says a thousand words but in the entertainment and technology industry there’s always room for more. Capturing moments in true latest technology style our Bullet Time Photo Booth uses multiple cameras to capture high definition images. The shots are then fused together to create a 3D image that is immersive, emotive and in keeping with the latest industry tech trends. 

 

Completely customisable the Bullet Time Photo Booth makes for the ultimate addition to any event, trade stand booth, exhibition, product launch and pop up store as guests interact with your brand and experience the future of photo booths all at the same time - allowing brands to increase footfall and brand awareness with entertainment. 

 

Floating Holograms 

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

An application of hologram technology that has redefined the concept of visual advertising, our specialists project 3D visuals using a bold holographic effect that is extremely good at captivating the attention of event attendees. A service that is used to increase footfall and brand awareness with entertainment, this technology allows companies to project their logo, slogan or brand message in mid air. This novel display option delivers exceptional customer service by driving more attendees and potential clients to the trade stand or shop.

 

Immersive Walkthrough LED

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

An industry tech trend that is becoming increasingly popular, immersive environments can be used to create a moment, expand on an experience and leave a lasting impression on guests. Making your content and your brand stand out to event attendees, this Immersive Walk Through LED experience allows brands to customise what their customers and guests see. With LED flooring, walls and ceilings create a stunning walkway, visitors can view content from all perspectives. This creates a highly memorable immersive environment that can be packed full of branding and company messages designed to increase footfall and brand awareness.

 

Virtual Reality - Technology at Corporate Events

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

With regards to how to use technology at events and increase footfall and brand awareness, virtual reality has become a key industry tech trend that is known for drawing in passers by, target audiences and event attendees. Boasting state of the art latest technology our Icarus Flight Simulator instantly draws people into event booths and increases brand awareness and footfall due to it’s fun and engaging nature. Guaranteed to attract huge crowds this VR game is perfect for getting more guests to visit your exhibition stand, as well as entertaining guests at your corporate events, private functions and PR stunts.

 

Car Video Mapping - Increase Brand Awareness with Entertainment

 

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

Using technology at corporate events is a great way to increase brand awareness with entertainment to provide meaningful experiences and interactions for your guests. With luxury car brands such as Jaguar, Ferrari and BMW using car mapping and projections to tell a story of their cars, their engineering and the company itself. These hi-tech installations boast the perfect opportunity to increase brand awareness with entertainment. In addition to keeping with industry tech trends, our Car Mapping Installation service tailors each projection to the clients brand, car and company making for a high impact performance piece that is guaranteed to increase brand awareness. 

 

Robots - Industry Tech Trends

 

How Brands Use Technology To Increase Footfall and Brand Awareness at Events

It is clear that the entertainment and technology spheres are moving rapidly towards an increased use of  artificial intelligence. With robots becoming a key method to increase footfall and brand awareness with entertainment, how can you use this technology at corporate events? 

 

Artificial intelligence robots such as Oscar The Robot are a fantastic way to utilise technology at corporate events as they interact with attendees, hand out promotional material and encourage guests to answer questions which capture data and can be used for research and gaining new leads. A further advantage of Oscar The Robot at events is ‘he’ can be fully customised to feature your branding and logos. This helps to increase brand awareness and align your company with top industry leaders at the forefront of the technology and entertainment sectors.

Conclusion - How to Use Technology at Events 

 

With brands such as Bloomberg using the latest technology to help increase brand awareness and footfall, it is clear that the entertainment and events industries are utilising industry tech trends to help shape their event and draw more people to their brand, exhibition and trade stand. 

 

By doing so brands are not only positioning themselves as industry leaders but appealing to a wide demographic of potential clients and business partners. As society continues to grow with the latest tech trends it is vital for companies to learn how to use technology at events. In order to keep up with competitors and attract audiences you can now create immersive environments and shared experiences that people of all ages can connect with.

 


 

Get in Touch

Our team of Entertainment Specialists can work with you from the earliest stage of your brief or project right through to the very end, developing concepts with you every step of the way. Get in touch with our specialists today and discover how we can take your event to the next level through the use of technology and latest trends. 

 

Share Your Thoughts 

 

If you liked this article exploring how to use technology at events, share your thoughts with us @ScarlettEnt.

__By Charlotte Russell

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